I play a crucial part in generating the initial concept and mood, organising the logistics of a shoot and aid in the art direction of campaigns and lookbooks. I have worked with multiple stylists and photographers; from e-com shoots to shooting campaigns on location and am therefore well versed in working with a production team. I am integral to post production, making selects and giving retouch notes for both stills and moving imagery, which gives me a great understanding of these assets and what platforms they will be used upon. I will then format the lookbooks digitally and for print.